Organisations and businesses that serve their customers in the Basque language are competitive and show respect for their customers, and they appreciate this. Customers prefer to interact with a service or product in their own language.
Therefore, organisations that want to offer quality and be competitive and businesses that want to attract and retain customers have to adapt to meet the language needs of customers.
It brings added value for the organisation
It increases the competitiveness of organisations
It meets demand in a professional manner
It conveys approachability and confidence
It promotes inward motivation, it is supported by people and pleases them
It improves the social responsibility of the organisation
It improves the organisation’s image and increases its credibility among customers
It increases loyalty towards the organisation or company and strengthens motivation. Basque-speaking workers are more satisfied, feel more involved and more committed when they can see that the organisation is making an effort to incorporate the Basque language.
Exposure; attract Basque-speaking customers
Publicity; certificate map
Network; community
An advantage in contracts awarded by public authorities
Gradual pathway; Bidean > Service in Basque > Service and Work in Basque
Monitoring and advice/support
Information and resources to meet objectives
Small translations
First in line to participate in other Bai Euskarari Elkartea initiatives (Enpresarean, Lansarean, etc.)
Free Bai newsletter and magazine
Diploma showing that you have been awarded the Bai Euskarari certificate. Valid for one year.
Image of the Bai Euskarari certificate in various formats (jpg, png, pdf) and stickers to use on any media you wish.
Passwords for our intranet
ABB-Niessen (Oiartzun): “The certificate places importance on the Basque language within the company and, thanks to the association, we are working on many parts of our action plan. "
Artis Kreativa (Vitoria-Gasteiz): “Using the Basque languages brings us added value. People don’t expect it. The first thing that we say is in the Basque language and then they start talking in Basque. "
Restaurante Bordatxo (Deusto, Bilbao): “Customers are pleased that the service is in the Basque language, whether they’re locals or from elsewhere. People from abroad also appreciate seeing and hearing the Basque language. The acknowledgement from our customers motivates us to continue. "
Enargia (Azkaine): “The certificate shows that we use the Basque language. This is a way of telling Basque speakers that they can ask about electricity in the Basque language, so it’s a way of making people live and communicate in Basque. "
Fideslan (San Sebastian and Ondarroa): "Firstly, we obtained the Bai Euskarari certificate to demonstrate that it is also possible in our sector; secondly, to obtain the benefits and the experience and knowledge of Bai Euskarari when incorporating the Basque language into the workplace; and finally, to provide a showcase for companies that want to receive the service in the Basque language. "
Innobasque (Zamudio): "Bai Euskarari is helping us to achieve our goal of offering all of Innobasque’s services in Basque, the language that our stakeholders want. "
Laida Aguerretche-Colina, psychologist and psychotherapist (Ziburu): "There are very few Basque-speaking psychologists in Iparralde with a private practice, so I think that it’s even more important to highlight the fact that I work in the Basque language. I’m confident that the Bai Euskarari helps me to do that. "
Farmacia Martínez Rementeria (Vitoria-Gasteiz): “Using the Basque language is extremely important. Basque-speaking customers feel that we are approachable and have confidence when we serve them in the Basque language. "
Talleres Mitxelena (Hernani): “The Bai Euskarari certificate is part of the cooperative’s strategy for continuous improvement. We make it a priority because, inwardly, we think that it is important to normalise the use of the language within the company and, outwardly it is important for customers. "
1. Contact Bai Euskarari Elkartea:
Where are we?
Telephone: +34 943 59 21 48 | +33 06 03 49 43 65
Email: info@baieuskarari.eus
Self-assessment; an application that will help you to understand the language situation in your organisation or company. The result is only for guidance purposes and, to determine the exact situation and obtain the Bai Euskarari certificate, a technician will contact you to complete the full monitoring form.
2. Analyse the language situation in your organisation with the assistance of technicians from Bai Euskarari Elkartea.
3. Measure the results and plan, specifying the people responsible, goals, resources, deadlines, etc.
The areas that are assessed are:
1. Language proficiency of people
2. Corporate image
3. External communication
4. Internal communication and work tools
5. People management
The Bai Euskarari certificate’s 3 levels are determined on the basis of pre-established criteria. The criteria are widely known and available on the website.
2023 | Base | Per employee |
---|---|---|
For organisations in Ipar Euskal Herria | 69 EUR | 14,80 EUR |
For organisations in Hego Euskal Herria | 91 EUR + BEZ | 14,80 EUR + BEZ |
Special prices for not-for-profit organisations and public entities.
Bai Euskarari Elkartea is in discussions with various public authorities to extend this list.